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Acquisition creates UK's largest trade association for florists

British Florist Association acquires Society of Floristry to create UK's largest independent trade association for florists.

30 April 2010

The British Florist Association's purchase of the Society of Floristry has created the UK's largest independent trade association for florists.

The new trade body now controls more florists in the UK than any other group, with membership rising from 700 to 3,200, according to the Birmingham Post.

As well as being the largest such setup in the UK, the group is also the second biggest in Europe.

President Mark Ward said the acquisition would allow for the group to increase its revenue stream via subscriptions and subsequently allow it to provide a better service to the floristry community.

He told the news provider: "We rely solely on our membership subscriptions for funding so this acquisition will further strengthen our position in the industry enabling us to support florists with business advice through our manned helpline.

"[We will also be able to] lobby government on important issues such as increases in business rates."

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