Nothing but negotiation

The Gap Partnership

Nestle Turkey seal deal after sales negotiations

Sales negotiations lead to Nestle Turkey deal.

29 December 2010

Sales negotiations have led to Nestle's Turkey unit agreeing to buy a 51 per cent stake in Turkish chocolate and confectionary makers Dogan and Balaban Gida.

The deal was agreed on Monday (December 27th) as part of efforts by Nestle to increase its presence in the lower-priced confectionary market.

No price was disclosed by the company for the acquisition, which is subject to approval by the anti-trust regulator.

According to a statement by Nestle Turkey chief executive officer Devrim Cobek, the lower-priced confectionary goods segment, worth around $2.3 billion (£1.49 billion), accounts for half of the total market.

Sales negotiations may also recently have proved useful for the proposed merger of Comcast and NBC Universal.

The chairman of the Federal Communications Commission (FCC) stated he would vote to approve the deal, which is a significant step towards the formation of a new internet and media powerhouse.

Gap News

March 2014

The Negotiation Roadshow 2014

Generating value through creative negotiation

Read more

July 2013

Trading Global: Negotiating in the Far East

The Gap Partnership are hosting a complimentary Lunch & Learn seminar in association with UK Trade & Investment

Read more

April 2013

GroceryAid Negotiation Event Raises £26,550

The Gap Partnership, in conjunction with Asda, SC Johnson and Waitrose, host one-day negotiation workshop

Read more

February 2013

Trading Global - Negotiating in the Far East

What is the impact of cultural differences on your negotiations?

Read more

December 2012

The Gap Partnership Release New Negotiation Video

The Nothing but Negotiation video series continues with collaborative negotiation

Read more