Nothing but negotiation

 
The Gap Partnership

Epson seals Manchester United deal following sales negotiations

Sales negotiations have led to a deal between Manchester United and Epson.

26 November 2010

Epson has sealed a deal will Premier League club Manchester United following sales negotiations.

The printer, projector and scanner maker has become the club's "official office equipment partner", in what is understood to be a two-year deal worth £3 million.

Minoru Usui, Epson's global president, said: "The partnership with Manchester United aligns Epson with an exciting and globally recognised brand, bringing us closer to our customers worldwide."

Confirmation of the deal follows recent rumours Epson had been readying a bid to buy the club from current owner the Glazer family.

The story circulated after the Glazers cleared £220 million in high-interest PIK loans.

As part of the platinum sponsorship Epson will use the club's global marketing platform and will see the establishment of Epson-branded promotional areas at Old Trafford, as well as stadium advertising.

Epson established in Amsterdam in 1990 and, according to the firm, aimed to take on the special challenges and diversity of the European, Middle East and African markets.  

Gap News

March 2014

The Negotiation Roadshow 2014

Generating value through creative negotiation

Read more


July 2013

Trading Global: Negotiating in the Far East

The Gap Partnership are hosting a complimentary Lunch & Learn seminar in association with UK Trade & Investment

Read more


April 2013

GroceryAid Negotiation Event Raises £26,550

The Gap Partnership, in conjunction with Asda, SC Johnson and Waitrose, host one-day negotiation workshop

Read more


February 2013

Trading Global - Negotiating in the Far East

What is the impact of cultural differences on your negotiations?

Read more


December 2012

The Gap Partnership Release New Negotiation Video

The Nothing but Negotiation video series continues with collaborative negotiation

Read more