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Epson seals Manchester United deal following sales negotiations

Sales negotiations have led to a deal between Manchester United and Epson.

26 November 2010

Epson has sealed a deal will Premier League club Manchester United following sales negotiations.

The printer, projector and scanner maker has become the club's "official office equipment partner", in what is understood to be a two-year deal worth £3 million.

Minoru Usui, Epson's global president, said: "The partnership with Manchester United aligns Epson with an exciting and globally recognised brand, bringing us closer to our customers worldwide."

Confirmation of the deal follows recent rumours Epson had been readying a bid to buy the club from current owner the Glazer family.

The story circulated after the Glazers cleared £220 million in high-interest PIK loans.

As part of the platinum sponsorship Epson will use the club's global marketing platform and will see the establishment of Epson-branded promotional areas at Old Trafford, as well as stadium advertising.

Epson established in Amsterdam in 1990 and, according to the firm, aimed to take on the special challenges and diversity of the European, Middle East and African markets.  

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