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Unibet ends business negotiations with Sportingbet

Unibet has withdrawn from merger talks with British gaming company Sportingbet.

17 November 2010

Business negotiations between British firm Sportingbet and Swedish operator Unibet have come to an end after the latter decided to withdraw from talks regarding a merger.

A statement from Sportingbet noted the continued press speculation that had surrounded a union between the two companies, before confirming the two firms were no longer involved in talks.

This comes a day after chief executive of Unibet Henrik Tjarnstrom said his enterprise was speaking to a lot of businesses and is looking at a variety of different opportunities.

Mr Tjarnstrom told eGaming Review: "Historically, we prefer to do acquisitions so we have better control around it," adding that a merger between two businesses would create synergies that benefit shareholders.

Unibet stated it had an continuous dialogue with several companies in the gaming sector.

The firm stated that while it is not normally company policy to comment on speculation from the markets, it confirmed preliminary business negotiations with Sportingbet are "no longer ongoing". 

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