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The Gap Partnership

Virgin Atlantic 'seeks a partner'

Virgin Atlantic is seeking partner, it has been claimed.

07 April 2011

Entrepreneur Richard Branson could prompt a need for business negotiations after claiming that Virgin Atlantic requires a partner to remain competitive.

Speaking to Bloomberg, the veteran businessman revealed his intentions to remain a "major shareholder" in the company - stating he will be "extremely involved" regardless of the direction of the carrier.

However, he also explained that it "makes sense" for Virgin Atlantic to have a partner and confirmed the airline has received offers.

"We've said we would like to bring in an alliance partner to combat the fact that British Airways is tied up with American Airlines," Branson told the publication in a recent interview.

He went on to reveal that discussions are taking place and claimed an alliance could be announced within a few months.

Founded in 1984 by Branson, who was previously better-known for his work with Virgin Records, Virgin Atlantic flew more than one million passengers before 1990 and celebrated its 25th anniversary in 2009.
 

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