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Apple 'looking to buy Anobit'

Apple is reportedly looking to buy Anobit in order to improve the performance of its products.

13 December 2011

Merger and acquisition consultants could be employed by US computing giant Apple as the firm is said to be attempting to buy out Anobit.

Hebrew financial newspaper the Calcalist reported Apple is in talks to acquire the Israeli flash storage manufacturer for up to $500 million (£321 million).

It was noted Anobit is one of the key suppliers to Hynix - which is the main provider of flash memory for the iPhone 4S.

A chip made by Anobit is incorporated into Hynix flash drives to enhance its memory and Apple's acquisition of the firm could lead to the technology being used in iPads and MacBooks.

This would increase the memory volume and performance of these devices without the need for more RAM hardware.

Nokia was recently reported to be selling its luxury brand Vertu - a concierge service for those paying over £200,000 for a handset - as part of efforts to compete with smartphone companies like Apple.

Posted by Ron Maverick

Sources: Reuters, Tech Eye, December 13th

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