Nothing but negotiation

The Gap Partnership

Ladbrokes 'considers' Playtech tie-up

Ladbrokes is looking to take over the largest gambling software firm in the world, according to reports.

09 February 2011

Bookmaker Ladbrokes may be set to begin sales negotiations with a view to acquiring the largest provider of gambling software in the world, reports suggest.

According to the Telegraph, the firm is in talks with Playtech over a potential merger that could be worth some £2.2 billion.

It is thought a board meeting took place at Ladbrokes on Monday (February 7th) to discuss potential negotiation strategies in light of the fact that William Hill Online, a major rival, currently has a joint venture in place with Playtech.

The current talks are only preliminary, but they suggest that new Ladbrokes chief executive Richard Glynn has ambitious plans for the company, Alistair Osborne of the Telegraph says.

He cites a source close to Ladbrokes who explained looking at possible mergers is "what you would expect in the first ten months of a new management team".

Ladbrokes is one of the world's biggest betting companies with 15,000 workers around the world, while Isle of Man-based Playtech employs more than 1,000 people and offers software for the casino, bingo, live gaming, sports betting and poker sectors, among others.

A merger between the two firms "could transform the betting industry", according to Mr Osborne. 

Gap News

March 2014

The Negotiation Roadshow 2014

Generating value through creative negotiation

Read more

July 2013

Trading Global: Negotiating in the Far East

The Gap Partnership are hosting a complimentary Lunch & Learn seminar in association with UK Trade & Investment

Read more

April 2013

GroceryAid Negotiation Event Raises £26,550

The Gap Partnership, in conjunction with Asda, SC Johnson and Waitrose, host one-day negotiation workshop

Read more

February 2013

Trading Global - Negotiating in the Far East

What is the impact of cultural differences on your negotiations?

Read more

December 2012

The Gap Partnership Release New Negotiation Video

The Nothing but Negotiation video series continues with collaborative negotiation

Read more