Nothing but negotiation

 
The Gap Partnership

Aegis uses negotiation skill to become stakeholder in TigerSpike

Aegis has agreed a deal to become a minority stakeholder in TigerSpike.

19 July 2011

Aegis has confirmed it has become a minority stakeholder in mobile technology solutions provider TigerSpike.

The deal is expected to cost $11 million (£6.8 million) and some sales negotiation may have taken palace to seal it.

Chief executive of Aegis Group Jerry Buhlmann noted the development is "consistent" with the strategy of focusing on innovation.

"TigerSpike's technology platform is ideally suited to optimising the creation and delivery of highly sophisticated content to a range of mobile media devices," he added.

Mr Buhlmann - whose firm runs both Aegis Media and Synovate - continued by saying the move will allow his company to offer its clients a "truly convergent" service.

Founder of TigerSpike Luke Janssen stated the mutually beneficial arrangement will allow his organisation to remain at the head of the market.

AutoTrader, Diageo, Pepsi and Tetrapak are among the customers TigerSpike currently have and it will be hoping to expand on this base.

Posted by Ken Hayes
 

Gap News

March 2014

The Negotiation Roadshow 2014

Generating value through creative negotiation

Read more


July 2013

Trading Global: Negotiating in the Far East

The Gap Partnership are hosting a complimentary Lunch & Learn seminar in association with UK Trade & Investment

Read more


April 2013

GroceryAid Negotiation Event Raises £26,550

The Gap Partnership, in conjunction with Asda, SC Johnson and Waitrose, host one-day negotiation workshop

Read more


February 2013

Trading Global - Negotiating in the Far East

What is the impact of cultural differences on your negotiations?

Read more


December 2012

The Gap Partnership Release New Negotiation Video

The Nothing but Negotiation video series continues with collaborative negotiation

Read more