Aegis uses negotiation skill to become stakeholder in TigerSpike
Aegis has agreed a deal to become a minority stakeholder in TigerSpike.
Aegis has confirmed it has become a minority stakeholder in mobile technology solutions provider TigerSpike.
The deal is expected to cost $11 million (£6.8 million) and some sales negotiation may have taken palace to seal it.
Chief executive of Aegis Group Jerry Buhlmann noted the development is "consistent" with the strategy of focusing on innovation.
"TigerSpike's technology platform is ideally suited to optimising the creation and delivery of highly sophisticated content to a range of mobile media devices," he added.
Mr Buhlmann - whose firm runs both Aegis Media and Synovate - continued by saying the move will allow his company to offer its clients a "truly convergent" service.
Founder of TigerSpike Luke Janssen stated the mutually beneficial arrangement will allow his organisation to remain at the head of the market.
AutoTrader, Diageo, Pepsi and Tetrapak are among the customers TigerSpike currently have and it will be hoping to expand on this base.
Posted by Ken Hayes