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EA completes negotiations with PopCap Games

The company EA has taken over PopCap Games in a deal that is valued at over $750 million.

13 July 2011

Electronic Arts (EA) has announced it has completed business negotiations with PopCap Games in a deal that is worth $650 million (£409 million) in cash and $100 million in shares.

EA chief executive officer John Riccitiello noted the two companies make for a "compelling combination" as his firm seeks to break through the $1 billion threshold.

He added: "EA's global studio and publishing network will help PopCap rapidly expand their business to more digital devices, more countries and more channels."

Home to titles such as Plants vs Zombies, Bejeweled and Zuma, PopCap's chief executive officer David Roberts noted customers can expect their games to take on a bigger scale thanks to the link-up.

Some 80 per cent of the firms' revenue came from high-growth digital platforms in 2010.

EA - which employs over 81,000 people globally - is behind such popular titles as Madden, Tiger Woods PGA Tour and the much-vaunted Fifa franchise.

Posted by Ron Maverick

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