Nothing but negotiation

The Gap Partnership

Musgrave Group completes sales negotiations with Superquinn

A deal has been agreed that will see the Musgrave Group takeover Superquinn.

20 July 2011

The Musgrave Group has completed business negations with Superquinn in a deal that will see it become Ireland's biggest grocer.

According to the Irish Independent, the cost of the sale is around €100 million (£88 million), which represents a significant decrease from the €400 million spent on it the last time it was bought.

Musgrave already owns the Centra, Supervalu and Mace supermarket chains and so alongside Tesco and Dunnes, there is a monopolisation of the market as they have 70 per cent of the sector.

This agreement - which may have been achieved through the use of negotiation skill - is expected to bring Musgrave's market share above 30 per cent.

Irish Farmers Association president John Bryan cautioned that prices could be lowered for producers as a result.

"This underlines the urgency around the introduction of a code of practice, which must provide equity for primary producers in the food supply chain," he added.

Posted by Edel Quinn

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