Nothing but negotiation

 
The Gap Partnership

Sony acquires Hawk-eye

Sony has acquired UK technology firm Hawk-eye.

11 March 2011

Sales negotiations between Sony and UK technology developer Hawk-Eye have successfully concluded with the acquisition of the latter.

In a deal that is thought to be worth several billion yen, the Japanese multinational has acquired the British specialist firm, which is chiefly concerned with the creation of devices to assist the regulation of sports.

Formed in 1999, Hawk-Eye is responsible for the introduction of systems to several sports which are designed to track the path of a ball during a game and assist umpires in making decisions.

Despite not yet being incorporated into football, the company's technology is an approved officiating aid in both cricket and tennis.

Hawk-Eye's creations can also be used to provide instant replays and predictions through its high-spec tracking cameras.

Sony recently announced that it would be assisting the All England Lawn Tennis Club in bringing matches from this year's Wimbledon tennis championship to the public in high-definition and 3D.
 

Gap News

March 2014

The Negotiation Roadshow 2014

Generating value through creative negotiation

Read more


July 2013

Trading Global: Negotiating in the Far East

The Gap Partnership are hosting a complimentary Lunch & Learn seminar in association with UK Trade & Investment

Read more


April 2013

GroceryAid Negotiation Event Raises £26,550

The Gap Partnership, in conjunction with Asda, SC Johnson and Waitrose, host one-day negotiation workshop

Read more


February 2013

Trading Global - Negotiating in the Far East

What is the impact of cultural differences on your negotiations?

Read more


December 2012

The Gap Partnership Release New Negotiation Video

The Nothing but Negotiation video series continues with collaborative negotiation

Read more