Nothing but negotiation

The Gap Partnership

Business negotiations news: WWE appoints Web TV to host UK content

WWE has appointed a firm to handle its online content in the UK.

25 May 2011

WWE, an entertainment corporation specialising in the world of wrestling, has concluded its international business negotiations with the appointment of Web TV.

The latter company will now be responsible for representing the former's online video content, as well as attracting TV advertisers to the web audience.

Web TV gained exclusive rights to WWE's online offerings, a move that was welcomed by Dominic Hayes, senior vice president and managing director for the wrestling specialist.

"The appointment of Web TV offers an exciting proposition for advertisers to communicate to the UK WWE fan base in a trusted and engaging environment," he said.

Similar comments were issued by James Estrin, managing director for Web TV, who claimed the partnership is a "great fit" for his company.

WWE's website receives over 12.8 million unique visitors each month and boasts more than 1.5 million video streams in the UK alone.

Earlier in the week, a British parliamentary committee voiced its concerns over the takeover of Cadbury by Kraft.

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