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International business negotiations news: Twitter acquires Tweetdeck

Twitter has acquired TweetDeck.

27 May 2011

Social networking giant Twitter has concluded international business negotiations with the acquisition of popular third-party software creator Tweetdeck.

Writing on its blog, the former party set out the reasons behind the move, which will see the latter's creation incorporated into its fold.

Created by UK programmer Ian Dodsworth in 2008, TweetDeck was aimed at organising Twitter content in real-time and quickly became a favourite among so-called "power users".

The micro-blogging specialist described the acquisition as an "important step forward".

"TweetDeck provides brands, publishers, marketers and others with a powerful platform to track all the real-time conversations they care about," said the company.

It lauded TweetDeck as a "groundbreaking dashboard" and affirmed its intentions to continue investing in the technology.

Speaking on his company's blog, Mr Dodsworth hailed the partnership as a "huge win" and attributed the popularity of the software to an "unwavering focus" on providing high-quality tools and services.
 

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