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The Gap Partnership

Symington's to roll new crisps in supermarkets?

The food manufacturer has confirmed it is in negotiations with Asda, Tesco and Sainsbury's.

17 November 2011

A food manufacturer is in business negotiations with Asda, Tesco and Sainsbury's about launching its product in the retail giants' stores.

Symington's has created a new crisp made of bread and it hopes the development will revolutionise the sector, the Yorkshire Post reports.

From next week, the product will be available in Morrisons and the company hopes to have other stores on board soon.

In order to seal a deal that suits both parties, extensive negotiation skills may be required.

David Salkeld, chief executive of Symington's, noted the low fat offering has the potential to create hundreds of jobs should it prove to be successful.

"We see it as a potential revolution in the crisp industry. My own view is this could be huge for Symington's," he added.

It comes after it was recently announced that the group has acquired Unilever brands Ragu and Chicken Tonight, a move that should bring annualised gross sales to around £150 million.

Posted by Ron Maverick

Source: the Yorkshire Post, November 17th
 

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