Yahoo! acquires interclick after business negotiations
The deal will cost Yahoo! some $270 million.
Yahoo! may have used merger and acquisition consultants during its takeover of interclick.
The transaction is valued at $270 million (£169 million) - or $9 a share - and both parties can look forward to the future now that sales negotiations have been completed.
Ross Levinsohn, executive vice-president of the Americas region at Yahoo!, noted the "innovative platform" offered by interclick will allow the company to "expand its targeting and data capabilities to deliver campaigns with stronger performance metrics".
Mr Levinsohn continued by saying the agreement represents good news for marketers.
Founder and chief executive officer of interclick Michael Katz stated his company has a "deep appreciation" of what Yahoo! can do.
He added clients will benefit from a much better service thanks to the addition of Yahoo!'s premium data and inventory.
The latter group recently unveiled its third-quarter results for 2011, which found that revenue excluding traffic acquisition costs was $1,072 million.
Posted by David Gleck
Source: Yahoo! press release, November 1st