Nothing but negotiation

The Gap Partnership

Mimvi plans Lone Wolf acquisition

Mimvi plans to buy Lone Wolf.

07 August 2012

Mimvi has agreed to acquire Lone Wolf - a process that could be bolstered through contract negotiations and merger and acquisition consultants.

The tie-up should improve the technological and strategic leadership help by Mimvi in the market for mobile app discovery.

When the organisations combine, they will create Mimvi Echo, which will change how mobile apps are marketed, enabling developers to benefit from a more effective and affordable process.

Mimvi will purchase Lone Wolf's outstanding shares for 3.8 million shares of its common stock.

Eric Rice, Lone Wolf president, explained the merger "makes sense for many reasons".

He highlighted the fact that the tie-up will provide mobile app developers with a "real solution" by leveraging the strength of both firms, as well as an improved social media reach, as some of these.

Mimvi chief executive officer Michael Poutre said the combined enterprise should create "greater marketing efficiencies for developers", as well as "provide a better user experience".

It should also "significantly increase" the company's market share, he added.

Posted by Edel Quinn

Source: Mimvi press release, August 7th

Gap News

March 2014

The Negotiation Roadshow 2014

Generating value through creative negotiation

Read more

July 2013

Trading Global: Negotiating in the Far East

The Gap Partnership are hosting a complimentary Lunch & Learn seminar in association with UK Trade & Investment

Read more

April 2013

GroceryAid Negotiation Event Raises £26,550

The Gap Partnership, in conjunction with Asda, SC Johnson and Waitrose, host one-day negotiation workshop

Read more

February 2013

Trading Global - Negotiating in the Far East

What is the impact of cultural differences on your negotiations?

Read more

December 2012

The Gap Partnership Release New Negotiation Video

The Nothing but Negotiation video series continues with collaborative negotiation

Read more