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Bottling giant's acquisition mares change in international strategy

The world's biggest bottling firm is making its first incursion into the south-east Asian market with a new acquisition.

14 December 2012

Posted by Ken Hayes

Mexico-based bottling firm Coca-Cola FEMSA has declared a clear change in its international growth aims by taking a 51 per cent share in Coca-Cola Bottlers Philippines.

The firm paid Coca-Cola $688.5 million (£414.7 million) for the majority stake and declared this was a deliberate move away from its traditional Latin American base.

It stated: "The Philippines provides a unique opportunity to operate in a country with very attractive economic growth prospects, a private consumption-driven economy, an attractive socio-economic and demographic profile, and a cultural resemblance to Latin America."

Coca-Cola FEMSA is currently the biggest producer of Coca-cola products in the world.

The expertise of merger and acquisition consultants may be invaluable for firms wanting to break new grounds by taking stakes in what for them may be entirely new markets, either geographically or by product type.

One drinks industry firm predicted to make inroads into markets in another part of the world in Japanese firm Suntory.

A Tokyo-based banking analyst - who refused to be named - told Reuters the $6.1 billion (£3.75 billion) the company hopes to raise in its initial public offering is likely to be used to acquire assets from struggling firms in Europe.

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