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The Gap Partnership

Coca-Cola in Core Power acquisition

Coca-Cola now has a stake in the makers of Core Power.

05 December 2012

The Coca-Cola Company has announced that it is partnering with Select Milk Producers to expand the Core Power high protein milk shake brand in the future.

Following the business negations, Kerry Tressler, spokeswoman for the soft drinks giant, said that she would not disclose the size of the share Coca-Cola had taken, but confirmed that the investment by the company's Venturing and Emerging Brands unit, could increase over time

In addition to the Core Power brand, Coke said it hoped to create "an innovative portfolio of brands and products that feature the value-added nutrition of dairy".

This move is the latest sign yet that the long-running rivalry between Coca-Cola and PepsiCo has entered the dairy sector.

Core Power is marketed as a post-workout recovery drink, similar to Muscle Milk which is now distributed by PepsiCo.

On the back of the announcement, Coke shares inched up three cents to $37.41 on the New York Stock Exchange.

Other recent drinks industry acquisitions include the C&C has takeover of Irish drink supplier Gleeson Group.

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