Cox acquires Savings.com
Cox Target Media has bought Savings.com.
Savings.com may have no further use for contract negotiation techniques following its acquisition by Cox Target Media.
This deal also includes the purchase of Savings.com's London-based sister site Savoo.co.uk.
It should enable Cox to grow its business presence across mobile, social, digital and traditional platforms to meet some of the market industry requirements of the firm that are as-yet unmet.
Savoo.co.uk and Savings.com will carry on operating independently and will work with another of Cox's companies Valpak.
Furthermore, they will leverage the consumer engagement and technology platforms of each other and share resources.
"This acquisition brings together national and local savings content, community expertise and multi-channel marketing capabilities," Cox Target Media president Michael Vivio declared.
"We also believe Savings.com has tremendous growth opportunity through its international expansion of Savoo.co.uk," he added.
Savings.com claims to have dedicated deal hunters in its team, enabling consumers to source baby clothes, gourmet food, big screen TVs and designer labels at good prices.
Posted by Ken Hayes
Source: Cox Target Media press release, June 21st