The Orchard and Ioda 'are better together'
Ioda and The Orchard have merged, the firms have confirmed.
Ioda and The Orchard have confirmed they have merged.
Negotiation strategies could have been used during the join-up
and the combined enterprise will operate under The Orchard and be
led by chief executive officer Brad Navin.
Founder of Ioda Kevin Arnold will take on an advisory position
in the business and work alongside part-owner Sony on strategic
Mr Navin claimed the two companies have "always shared the same
Both organisations create technology that can empower companies
and individuals who create content, he explained, arguing they were
also established in a digital environment before it was considered
a meaningful platform to conduct business.
The Orchard will still aim to bring its clients an "impeccable
service" at a high value and will continue to act as a voice for
independent content creators, the chief added.
In an email to its labels that confirmed the deal, the
enterprise said: "The main point is, we're better together."
Posted by David Gleck
Source: Press reports, March 7th