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Public relations firm merges with digital agency

A merger of a public relations firm with a modern communications provider will move the business from the "analog" to "digital" age, it has been claimed.

29 November 2012

Posted by David Gleck

Sales negotiations have been concluded for the merger of digital creative marketing agency Bourne with public relations firm Bite Communications.

The move was announced on the Bite blog by its chief executive Andy Cunningham, who said the move from an "analog" world to a "digital" one means public relations firms are faced with having to change the way that they operate.

However, he noted, it also means there are opportunities to provide more services to clients, stating: "Bourne brings nearly 50 professionals to our client service team with capability to create compelling content."

This "collision" of the requirements of PR and the need to communicate digitally means the merger will ensure the company now has a "broader capacity" to offer communications services to its customers.

It is not the only merger announced this week based on a holistic approach that combines core services with digital delivery.

Entertainment & Media Group Limited and digital communications firm Canis Media revealed plans to merge into a firm that would both develop talent and host it at London's St James's Theatre, but also broadcast performances over a range of mediums.

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